Characteristics Of An EntrepreneurA DiSC® Profile Based ViewIn this interview I discuss the characteristics of an entrepreneur as assessed using the DiSC® profile. The interview was conducted on Radio Phoenix’s “The Business Leaders” show, which aims to discuss various issues related to entrepreneurship and to offer guidance to aspiring and established entrepreneurs. The show is the brainchild of WiseFocus Media, which specialises in Media Buying and Planning, Media Strategy Development and Trade Marketing. I am interviwed on this show by the Director of WiseFocus Media, Wiseman Zulu. Using the DiSC® profiling system is an objective way to assess and understand your behaviour style. There are certain characteristics that have been shown by the profile to be key in entrepreneurship. More importantly, if you find that you are not strong in any of these characteristics all is not lost. Knowing your weaknesses is only a step to resolving and overcoming them. Coupled with the right coaching, such as Power Coaching™ with Mind Kinetics™ (PCMK®), taking a DiSC® assessment will enable you to recognise and change those behaviours that are not conducive to being an entrepreneur.
You can listen to the half-hour interview here.
A brief summary of the DiSC® profile and interviewDefinition of Entrepreneur- someone who organizes a business venture and assumes the risk for it. The DiSC® Classic Profile is a self assessment toll that shows how a person behaves in a given role. It was developed based on the work of Dr. William Moulton Marston in 1928. He was also the originator of the Wonder Woman character. His book “Emotions of Normal People”, is what ;ed to the elaboration of the DISC Theory. Interestingly, he also systolic blood pressure measurement, initially as a lied detector test. Graphic illustrating the four dimensions of the DiSC® Classic profile
D and I - perceive self as more powerful than environment. View environment as hostile (unwelcoming and resistant). C and S – perceive self as less powerful than environment. View environment as favourable (friendly and supportive). DiSC® D and I - perceive self as more powerful than environment. View environment as hostile (unwelcoming and resistant). C and S – perceive self as less powerful than environment. View environment as favourable (friendly and supportive). Ideal characteristics of an entrepreneur using DiSC® Dominance Dimension: Influence Dimension Steadiness Dimenison Conscientiousness Dimension
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